Demo Day

organic event marketing
About the client
Demo Day is the culmination event of the business accelerator programElevate. On this event participating startup teams showcase their prototypes, and pitch their ideas in front of investors, mentors, enthusiasts, and the larger university community.

Elevate is a 4-month experience and mentorship-based program designed to help AUBG students to start a business. At the end of their Season 1 they had organized an event for the participants to pitch their business ideas in front of investors and needed help with spreading the word.
Creative Direction
content strategy,
interviews,
video editing,
motion graphics
Apr 2014 - Mar 2015
challenges
  • raise awareness for the accelerator program
  • have an active live audience, despite
  • an abundant choice of events for students to attend at the same time
  • make it relatable to the student community
approach
  • "key values of the successful entrepreneur" concept
  • interviews with presidents of biggest student clubs
  • consistent content campaign and incentive to share
deliverables
  • strategy and execution plan
  • 12 video interviews ready for Social Media
  • 1 announcement trailer video
  • 1 animated email invitation
outcome
  • 8K organic video views, and 100 post shares
  • over 120 live viewers on the online event
  • client satisfaction
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Let's talk

and figure out what we can achieve together.